ABSJ Rebranding and Expanding via new Grayt Times Newspaper
December 1, 2019
Since its inception Alberta Show Jumpers (ABSJ) has always had the goal of bringing a sense of community and connection to the show jumping realm, and we are excited to announce some major renovations and expansions while keeping the original spirit and intention intact.
We are proud to introduce ‘Grayt Times’ - a new publication with all the same values that ABSJ represented, but now including all of Canada, not only in our content but also in our distribution.
Along with our decision to rebrand with a name change and expanded coverage, we also wanted to do two things: make advertising support more accessible to trainers and local businesses, as well as offer our print more often. To do this we are hearkening back to the nostalgia of the newspaper format. Sleek design, easy to read and distribute, capable to grow and expand, and most importantly an open concept format that disseminates content seamlessly while offering several premium advertising opportunities.
The newly minted ‘Grayt Times’ will be printed 6 times per year starting in February 2020, and be at your local tack store or horse show bi-monthly after that.
ABSJ has always been a free publication, designed to be available to absolutely everyone who has an interest in show jumping. Grayt Times will continue to be a free publication, which means we rely solely on our amazing advertisers, who use the platform of the paper to reach their target audience, in order to fund everything related to this endeavour (print costs, overhead, equipment, design programs, etc). With our expanding distribution and more frequent prints, we are so excited to also be able to offer advertising at reduced rates to better service trainers, stables, tack shops, independent retailers, feed and bedding distributors, and much more.
We want to keep this publication free, as a vehicle to provide information, news, reference material, offer insightful and exclusive editorials, and in a broader sense create a sense of community within show jumping in Canada.
Thank you for your continued support and we look forward to this endeavour together!
Publisher Alberta Show Jumpers and Grayt Times
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